Services

FRACTIONAL CMO, COACHING & ADVISORY

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Providing executive-level leadership, mentorship, and guidance to drive business success.

 

• Day-to-day marketing leadership for teams & agencies

• CEO & entrepreneur coaching – strategy, ideation, prioritization, and overcoming obstacles

• Team coaching – skill development, leadership, and bench-building

• Advisory board participation & strategic guidance​

MARKETING & SALES STRATEGY

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Developing data-driven strategies to solve marketing, sales, and traffic challenges, positioning your business for growth, increasing awareness, and driving ROI.

 

• Full-funnel marketing audits

• Competitive analysis

• Performance marketing

• Customer acquisition, traffic generation, and revenue growth

• Customer experience (CX) and hospitality enhancements

• Audience segmentation

• Organizational structure

BRAND STRATEGY & MESSAGING

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Defining and refining your brand identity, positioning, and messaging to differentiate in the market.

 

• Brand strategy, positioning, identity, and key differentiators

• Digital marketing strategy and setup

• Social media and influencer strategy

• Content strategy and editorial calendars

• Graphic design, photo & video resourcing guidance

• Promotional and sales collateral development

MARKETING EXECUTION

 

Building and managing the systems, campaigns, and processes to execute high-performing marketing strategies.

 

• Multi-channel profile setup & optimization (Google, Yelp, Facebook, Instagram, Google Analytics, Google Ads, Meta Ad Manager, etc.)

• Paid media recommendations & targeted ad campaigns

• Retargeting and pixel implementation

• Email and SMS marketing management

• Web development & optimization​​

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MARKETING EXECUTION CONT.

 

• Social media and influencer campaign management

• SEO, SEM, and lead generation strategies

• Dashboard development & performance tracking

• Marketing process optimization & infrastructure

• Contract negotiations & vendor/resource sourcing

• Technology infrastructure implementation

• Analytics & reporting

E-COMMERCE & REVENUE GROWTH

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Expanding and optimizing digital sales channels for direct-to-consumer and third-party partnerships.

 

• Launch and manage owned e-commerce channels

• Develop third-party marketplace partnerships

PRODUCT, CONCEPT & MENU INNOVATION & LAUNCH

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Bringing new ideas to market with strategic planning and execution.

 

• Innovation and concept development

• Go-to-market strategy and execution

• Grand Openings

PUBLIC RELATIONS & PARTNERSHIPS

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Building brand credibility through strategic media and industry relationships.

 

• PR and media outreach/management

• Strategic partnerships and brand collaborations