FULL-SERVICE BARS: Macguffin's

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As a Vice President of Marketing for AMC Theatres, I led food & beverage marketing, including Macguffin's bars, Dine-In Theatres marketing and brand strategy over the course of 10+years from 2009-2019.

✅ High-performing promotions: Developed and launched drink promotions that delivered over a 5X return on marketing investment.

✅ Beverage sales growth: Led initiatives that drove a +15% lift in beverage revenue through strategic menu and promotion enhancements.

✅ Monetized all promotions with alcohol vendors, plus secured studio marketing support at new record levels

💡Supported MacGuffins liquor, beer and wine business through driving consumer awareness, promoting new bar openings, menu optimization, sales & developing compelling drink LTO's.