KFC FUNNEL CAKE FRIES: Product Innovation & Launch

✅ 95% Incremental Sales

✅ 207% ROI w/n 4 Weeks

✅$3.9M annualized flow-through

✅Product rated “Superstar” by Dataessential research

What?

💡Franchise led new menu innovation for KFC (from ideation, sourcing, menu cutting, supply chain management, creative, go-to-market strategy and launch)

💡Resulted in national launch in less than 9 months

💡Filled menu gap, easy to eat “on-the-go” vs. full-size cakes, incremental sales (didn't cannibalize other menu categories), guest check builder, individual & group sizes, brand fit

💡No new equipment, smallware's or packaging needed

💡Speed to market

💡Ease of operational execution & limited training, no additional labor costs

Media Coverage Highlights:

• KFC franchisee expands its funnel cake fries test

• KBP Brands brings pilot test of Funnel Cake Fries to more KFC locations - Kansas City Business Journal

• https://www.qsrmagazine.com/news/kfc-expands-testing-funnel-cake-fries

• KFC rolls out new funnel cake fries at select restaurants in KC | The Kansas City Star

• KFC Franchisee KBP Foods Expands Test Of “Funnel Cake Fries” In Select KFC’s for Limited Time (franchising.com)

• Food News Archives - Chew Boom

• Where to Find KFC's New Funnel Cake Fries – Thrillist

• TV: Fox 4 Kansas City, Fox 2 St. Louis, KFOR Oklahoma City, KSN Wichita, Fox 23 Tulsa, KNWA Fayetteville