DOUBLE SHIFT BREWIING: Digital Marketing & Concept Evolution

✅KCTV5 Feature on Double Shift Brewing - Tailgate Drink Inspiration

✅Reversed negative sales trends, achieving a 5% lift in 3 months.

✅Secured an impressive 5 minutes of airtime for Double Shift on KCTV5. The initial TV coverage alone was about $15K in media value, plus then used for social media and digital marketing.

💡Provided significant broad strategic recommendations for future concept evolution, food and drink menu planning, pricing and staffing.

💡Launched new expanded drink lineup beyond the local craft beers. Introduced Hard Teas, Ciders, Seltzers & Wines.

💡Supported event planning, concerts, collaborations, partnerships with Food Trucks, craft beer releases, happy hours, etc.

💡Launched loyalty, email program, managed website, social media.

💡Made technology changes and recommendations resulting in cost savings.