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DIGITAL WALLET & SMS LAUNCH: KFC

Launched SMS/Mobile Wallet, driving local sales and enhancing loyalty.

✅ Impressive Flow-Through: +$2M flow-through


✅ Unheard of ROI: 750% ROI in Year 1


✅ 30% subscriber growth month-over-month


What?

💡In partnership with Vibes, expanded to a rollout in all 847 KBP-owned KFC restaurants across 28 states.


💡Enhance regional marketing efforts with innovative, mobile-first tools to win customers effectively and drive sales, with trackable results and solid ROI.


💡Boost local consumer engagement, increase in-store traffic and grow loyalty through the delivery of timely, personalized messages.


💡Franchise Led Initiative: Corporate didn't have program available, fully franchise led strategy


💡Testing, development, legal, technology partner sourcing, ongoing management, creative


💡Marketing tool that can instantly reach consumers across all locations through SMS and mobile wallet via sending targeted messages to local audiences based on menu preferences, pricing tier, demographics, and competitive factors


 💡“Always on”, 52-weeks-a-year targeted marketing tool


✅ National & Regional Media/PR Coverage

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