BRAND STRATEGY, CONCEPT & SALES: Dine-In Theaters

AMC DINE-IN: Movies with a Menu

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As a Vice President of Marketing for AMC Theatres, I led food & beverage marketing, Dine-In Theatres marketing and brand strategy over the course of 10+years from 2009-2019.

💡Brand Strategy

• Destination for dining AND a movie occasion offering the highest quality films, formats, seating, and food and beverage

✅Innovation

• First recliners and MacGuffins Bars, propelled expansion into traditional theatres

✅Industry Leading Food & Beverage Spend

✅Growth of F&B Revenue

• DI changed revenue mix by growing a revenue stream with more favorable

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